Cue Detection and Efficient Response ACTION CONTROL BY IMPLEMENTATION INTENTIONS : EFFECTIVE CUE DETECTION AND EFFICIENT RESPONSE INITIATION

@inproceedings{Stamm2007CueDA,
  title={Cue Detection and Efficient Response ACTION CONTROL BY IMPLEMENTATION INTENTIONS : EFFECTIVE CUE DETECTION AND EFFICIENT RESPONSE INITIATION},
  author={Elizabeth J. Parks – Stamm},
  year={2007}
}
Past research has demonstrated that implementation intentions (i.e., if–then plans) facilitate goal striving by two processes: increasing the activation of the anticipated situational cue (the if–process) and automating the goal–directed response to that cue (the then–process; Gollwitzer, 1999; Webb & Sheeran, in press). Two studies investigated the implications for the course of goal striving guided by implementation intentions. When implementation intentions achieved their effects by… CONTINUE READING