Crucial web usability factors of 36 industries for students: a large-scale empirical study

  title={Crucial web usability factors of 36 industries for students: a large-scale empirical study},
  author={Robert J. Nathan and Paul H. P. Yeow},
  journal={Electronic Commerce Research},
The study identifies and prioritizes the crucial Web Usability Factors (WUFs) for websites from 36 industries. 400 respondents participated in the web evaluation and more than 12,000 data points were collected and analyzed using Multiple Linear Regression. Seven WUFs were tested, i.e. Use of Color and Font, Use of Graphics and Multimedia, Clarity of Goals in Website, Trustworthiness of Website, Interactivity of Website, Ease of Web Navigation, and Downloading Speed of Website. Results reveal… CONTINUE READING


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