Crowdsourcing systems on the World-Wide Web

@article{Doan2011CrowdsourcingSO,
  title={Crowdsourcing systems on the World-Wide Web},
  author={AnHai Doan and Raghu Ramakrishnan and Alon Y. Halevy},
  journal={Communications of the ACM},
  year={2011},
  volume={54},
  pages={86 - 96}
}
The practice of crowdsourcing is transforming the Web and giving rise to a new field. 
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