Crowdfunding: Motivations and deterrents for participation

@article{Gerber2013CrowdfundingMA,
  title={Crowdfunding: Motivations and deterrents for participation},
  author={E. Gerber and Julie Hui},
  journal={ACM Trans. Comput. Hum. Interact.},
  year={2013},
  volume={20},
  pages={34:1-34:32}
}
  • E. Gerber, Julie Hui
  • Published 2013
  • Sociology, Computer Science
  • ACM Trans. Comput. Hum. Interact.
Crowdfunding is changing how, why, and which ideas are brought into existence. With the increasing number of crowdfunded projects, it is important to understand what drives people to either create or fund these projects. To shed light on this new social phenomenon, we present a grounded theory of motivation informed by the first cross-platform qualitative study of the crowdfunding community. By performing 83 semistructured interviews, we uncover creator motivations, which include the desire to… Expand

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