Crowdfunding: Motivations and deterrents for participation

@article{Gerber2013CrowdfundingMA,
  title={Crowdfunding: Motivations and deterrents for participation},
  author={Elizabeth Gerber and Julie Hui},
  journal={ACM Trans. Comput. Hum. Interact.},
  year={2013},
  volume={20},
  pages={34:1-34:32}
}
Crowdfunding is changing how, why, and which ideas are brought into existence. With the increasing number of crowdfunded projects, it is important to understand what drives people to either create or fund these projects. To shed light on this new social phenomenon, we present a grounded theory of motivation informed by the first cross-platform qualitative study of the crowdfunding community. By performing 83 semistructured interviews, we uncover creator motivations, which include the desire to… 

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