Cross-regional comparison of colour emotions Part II: Qualitative analysis

  title={Cross-regional comparison of colour emotions Part II: Qualitative analysis},
  author={J. Xin and K. Cheng and G. Taylor and Tetsuya Sato and A. Hansuebsai},
  journal={Color Research and Application},
Colour emotion is a feeling or emotion induced in our brains when we look at a colour. In this article, the colour emotional responses obtained by conducting visual experiments in different regions, namely Hong Kong, Japan and Thailand, using a set of 218 colour samples are compared using a quantitative approach in an attempt to study the influence of different cultural and geographical locations. Twelve pairs of colour emotions described in opponent words were used. These word pairs are warm… Expand
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