Cross-modal associations between odors and colors.

  title={Cross-modal associations between odors and colors.},
  author={M Luisa Dematt{\`e} and Daniel Sanabria and Charles Spence},
  journal={Chemical senses},
  volume={31 6},
In the present study, we investigated the nature of any cross-modal associations between colors and odors. In Experiment 1, we show that participants consistently match certain odors to specific colors when asked to explicitly select from among different colors the one that best matched a given odor. In Experiment 2, we investigated the robustness of these cross-modal associations using a cross-modal variant of the implicit association test (IAT). Participants made speeded discrimination… CONTINUE READING
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