Cross-functional integration in the sustainable new product development process: The role of the environmental specialist

@inproceedings{Gen2015CrossfunctionalII,
  title={Cross-functional integration in the sustainable new product development process: The role of the environmental specialist},
  author={Ebru Genç and C. Anthony Di Benedetto},
  year={2015}
}
Abstract Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Managers increasingly view sustainability as a complement to their corporate agendas, or even as an opportunity. It is important to understand how firms integrate environmental issues into their businesses and how these integration strategies affect performance… CONTINUE READING