Cross-cultural user-experience design

@inproceedings{Marcus2013CrossculturalUD,
  title={Cross-cultural user-experience design},
  author={Aaron Marcus},
  booktitle={SIGGRAPH ASIA Courses},
  year={2013}
}
User experiences for desktop, Web, mobile, game, and vehicle products/services must be usable, useful, and appealing across culturally diverse people, preferences, and expectations globally, even within a single country/language. Participants will learn practical principles and techniques immediately useful for analysis and design, and will discuss each topic as time permits. Participants in this tutorial will learn: new terms and concepts to understand culture and dimensions of culture (e.g… CONTINUE READING

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Highly Influential
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