Cross-cultural user-experience design

  title={Cross-cultural user-experience design},
  author={Aaron Marcus},
  booktitle={SIGGRAPH ASIA Courses},
User experiences for desktop, Web, mobile, game, and vehicle products/services must be usable, useful, and appealing across culturally diverse people, preferences, and expectations globally, even within a single country/language. Participants will learn practical principles and techniques immediately useful for analysis and design, and will discuss each topic as time permits. Participants in this tutorial will learn: new terms and concepts to understand culture and dimensions of culture (e.g… CONTINUE READING

From This Paper

Topics from this paper.


Publications citing this paper.
Showing 1-10 of 11 extracted citations


Publications referenced by this paper.

Cultures and orgs.: Software of the mind. NY: McGraw-Hill.

  • G. n Hofstede
  • 1997
Highly Influential
4 Excerpts

Similar Papers

Loading similar papers…