Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans.

@article{Shen2011CrossculturalDI,
  title={Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans.},
  author={Hao Shen and Fang Wan and Robert S. Wyer},
  journal={Journal of personality and social psychology},
  year={2011},
  volume={100 2},
  pages={271-81}
}
Asians are more likely than North Americans to refuse a small gift that is offered to them by a casual acquaintance. Five experiments confirmed this difference and explored the reasons for its occurrence. Asians, who are inclined to think of themselves in relation to others, are more likely than North Americans to invoke a reciprocity norm in exchanging gifts with casual acquaintances, and they refuse a gift in order to avoid the feeling of indebtedness they would experience if they cannot… CONTINUE READING

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