Cross-cultural Differences in Risk Perception , but Cross-cultural Similarities in Attitudes Towards Perceived Risk

@inproceedings{Weber2015CrossculturalDI,
  title={Cross-cultural Differences in Risk Perception , but Cross-cultural Similarities in Attitudes Towards Perceived Risk},
  author={Elke U. Weber and Christopher K. Hsee},
  year={2015}
}
In this study, respondents from the P.R.C., U.S.A., Germany, and Poland were found to differ in risk preference, as measured by buying prices for risky financial options. Chinese respondents were significantly less risk-averse in their pricing than Americans when risk preference was assessed in the traditional expected-utility framework. However, these… CONTINUE READING