Cross-buying in retailing : Drivers and consequences

  title={Cross-buying in retailing : Drivers and consequences},
  author={Varun Kumar and Morris George and Joseph Pancras},
Cross-buying in retailing: Drivers and consequences V. Kumar a,∗, Morris George b, Joseph Pancras c a Richard and Susan Lenny Distinguished Chair in Marketing, and Executive Director Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30303, United States b Department of Marketing, Hankamer School of Business, Baylor University, Waco, TX 76798, United States c University of Connecticut’s School of Business… CONTINUE READING

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