Cross-Cultural User-Interface Design

  title={Cross-Cultural User-Interface Design},
  author={Gavriel Salvendy and Aaron Marcus},
Cross-cultural user-interface designers should account for dimensions of cultures, e.g., the cultural anthropologist Hofstede's five dimensions when they conside potential design strategies. Recent publications suggest other deep cultural influences on the way people think, act, and feel, which suggest there may be cultural biases in traditional industry usability precepts. 
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