Cross-Cultural Pragmatic Failure

  title={Cross-Cultural Pragmatic Failure},
  author={Jenny A. Thomas},
  journal={Applied Linguistics},
/ have given the term pragmatic failure' to the inability to understand 'what is meant by what is said'. In this paper I argue that pragmatic failure is an area of cross-cultural communication breakdown which has received very little attention from language teachers. I suggest that there is one area of pragmatic failure ('pragmalinguistic failure') which is fairly easy to overcome. It is simply a question of highly conventionalized usage which can be taught quite straightforwardly as 'part of… Expand
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