Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective

@inproceedings{Sultana2013CrossCulturalMA,
  title={Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective},
  author={Mast Afrin Sultana and Md. Mamunur Rashid and Muhammad Mohiuddin and Mohammad Nurul Huda Mazumder},
  year={2013}
}
Globalization, offshore outsourcing, Global Value Chain and Global division of labor have led today's Business firms to internationalize their activities and cultural diversity become an important issue in managing the current worldwide workplaces. Therefore it has become a necessity for managers to take this challenge by fully utilization of the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation our attempt is to… CONTINUE READING

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