Cross-Cultural Differences in the Acceptance of Barnum Profiles Supposedly Derived From Western Versus Chinese Astrology

@article{Rogers2009CrossCulturalDI,
  title={Cross-Cultural Differences in the Acceptance of Barnum Profiles Supposedly Derived From Western Versus Chinese Astrology},
  author={P. Rogers and Janice Soule},
  journal={Journal of Cross-Cultural Psychology},
  year={2009},
  volume={40},
  pages={381 - 399}
}
The present study examines cross-cultural differences in the Barnum effect. At Stage 1 of the study, 287 respondents (comprising 149 Westerners and 138 Chinese nationals) provided birth details and completed a belief-in-astrology questionnaire. At Stage 2 a week later, 258 of these (130 Westerners, 128 Chinese) then completed a second belief-in-astrology questionnaire before receiving a Barnum profile supposedly derived from either Western or Chinese astrology, which they rated for, among other… Expand
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