Cross-Cultural Differences in the Acceptance of Barnum Profiles Supposedly Derived From Western Versus Chinese Astrology

  title={Cross-Cultural Differences in the Acceptance of Barnum Profiles Supposedly Derived From Western Versus Chinese Astrology},
  author={P. Rogers and Janice Soule},
  journal={Journal of Cross-Cultural Psychology},
  pages={381 - 399}
The present study examines cross-cultural differences in the Barnum effect. At Stage 1 of the study, 287 respondents (comprising 149 Westerners and 138 Chinese nationals) provided birth details and completed a belief-in-astrology questionnaire. At Stage 2 a week later, 258 of these (130 Westerners, 128 Chinese) then completed a second belief-in-astrology questionnaire before receiving a Barnum profile supposedly derived from either Western or Chinese astrology, which they rated for, among other… Expand
10 Citations

Tables from this paper

Masculinity threats influence evaluation of hypermasculine advertisements
  • 1
The Endorsement of Paranormal and New Age Belief as a Unique Form of Coping
  • 1
  • PDF
What Makes Some People Think Astrology Is Scientific?
  • 13
  • PDF
Do Threats to Masculinity Result in More Aggressive Driving Behavior?
  • 3
Gullibility and psychometrics: do people just believe what you tell them?
  • PDF
Risky Business: Precarious Manhood and Investment Portfolio Decisions
  • 8


Chinese and American Anomalous Experiences: The Role of Religiosity
  • 27
  • Highly Influential
Sex, Gullibility, and the Barnum Effect
  • 15
Differences between Americans and Chinese in the Circumstances Evoking Pride, Shame, and Guilt
  • 136
The Acceptance of "Barnum" Personality Interpretations by Japanese, Japanese-American, and Caucasian American College Students
  • 1
  • Highly Influential
A Survey of Chinese Anomalous Experiences and Comparison with Western Representative National Samples
  • 15
Perceived Locus of Control and Beliefs about Astrology
  • 20