Cross-Cultural Differences in Relationship- and Group-Based Trust

  title={Cross-Cultural Differences in Relationship- and Group-Based Trust},
  author={Masaki Yuki and William W Maddux and Marilynn B. Brewer and Kosuke Takemura},
  journal={Personality and Social Psychology Bulletin},
  pages={48 - 62}
Two experiments explored differences in depersonalized trust (trust toward a relatively unknown target person) across cultures. Based on a recent theoretical framework that postulates predominantly different bases for group behaviors in Western cultures versus Eastern cultures, it was predicted that Americans would tend to trust people primarily based on whether they shared category memberships; however, trust for Japanese was expected to be based on the likelihood of sharing direct or indirect… 

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