Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA

  title={Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA},
  author={Aaron Marcus and Niranjan Krishnamurthi},
The techniques of cross-cultural analysis of Websites based on culture models are used to examine user-interface components (the metaphors, mental models, navigation, interaction, and appearance) of social networking sites in three countries. The authors note and evaluate patterns of similarity and difference in the Website designs that seem to link social networking sites by culture dimensions. 

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