Cross‐cultural differences in survey response patterns

@article{Dolnicar2007CrossculturalDI,
  title={Cross‐cultural differences in survey response patterns},
  author={S. Dolnicar and Bettina Gr{\"u}n},
  journal={International Marketing Review},
  year={2007},
  volume={24},
  pages={127-143}
}
Purpose – The existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing, this threat is further increased due to samples of respondents from different cultural backgrounds. The purpose of this paper is to extend the investigation of differences in cross‐cultural response styles by studying full response patterns instead of extreme values, quantify the extent of the potential mistake of not accounting for… 

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