Critical Success Factors and Outcomes of Market Knowledge Management: A Conceptual Model and Empirical Evidence


In this paper, the authors examine critical success factors and outcomes of market knowledge management, which is the management of knowledge pertaining to a firm’s customers, competitors, and suppliers. Using data collected from 307 managers in 105 businesses across Canada, the authors show that a firm’s extent of information technology adoption, its… (More)
DOI: 10.4018/jkm.2010070101