Crisis and Emergency Risk Communication as an Integrative Model

@article{Reynolds2005CrisisAE,
  title={Crisis and Emergency Risk Communication as an Integrative Model},
  author={Barbara J Reynolds and Matthew W Seeger},
  journal={Journal of Health Communication},
  year={2005},
  volume={10},
  pages={43 - 55}
}
This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is… 
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Risk communication for public health emergencies.
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  • 2007
TLDR
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An overview of CERC is provided and an initial set of propositions based on the CERC framework are offered and a discussion of future directions is discussed.
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The social cubism conflict analysis model was modified specifically to serve as a conflictAnalysis model in assessing risk communication preparedness and response effectiveness in public health emergencies for vulnerable and high-risk populations.
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