Crisis and Emergency Risk Communication as an Integrative Model

  title={Crisis and Emergency Risk Communication as an Integrative Model},
  author={Barbara J Reynolds and Matthew W Seeger},
  journal={Journal of Health Communication},
  pages={43 - 55}
This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is… 
Risk communication for public health emergencies.
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  • Medicine
    Annual review of public health
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Although this literature review suggests much progress has been made to incorporate and disseminate crisis risk communication principles into public health practice, and case studies suggest that public health workers have gained skills and experience, this emerging field still lacks in-depth evaluation of the effectiveness of event-specific crisis risk communications efforts.
CERC as a Theoretical Framework for Research and Practice
An overview of CERC is provided and an initial set of propositions based on the CERC framework are offered and a discussion of future directions is discussed.
A Conceptual Model for Evaluating Emergency Risk Communication in Public Health.
A conceptual model for public health developed in collaboration with the Centers for Disease Control and Prevention is described, which can be adapted for a wide range of emergency events and incorporates key constructs to assess internal processes, as well as outcomes of emergency risk communication on audiences.
Perception survey of crisis and emergency risk communication in an acute hospital in the management of COVID-19 pandemic in Singapore
CERC is relevant and important in the hospital setting to managing COVID-19 and should be considered concurrently with hospital emergency response domains, and local leaders within the hospital would need support to better communicate and translate hospital updates in response to CO VID-19 to actionable plans for their staff.
Effective Communication During an Influenza Pandemic: The Value of Using a Crisis and Emergency Risk Communication Framework
During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive
Adapting Uncertainty Reduction Theory for Crisis Communication: Guidelines for Technical Communicators
The central components of an interpersonal communication framework such as uncertainty reduction theory can be adapted to design and evaluate crisis communication addressing uncertainty between
The Building Blocks of Pandemic Communication Strategy: Models to Enable Resilient Risk and Crisis Communication
The use of theory to strategize, construct, disseminate, and evaluate pandemic communication is more likely to achieve positive outcomes. This chapter reviews relevant theoretical models including
Toward Effective Public Health Emergency Risk Communication: Modification of the Social Cubism Conflict Analysis Model for Assessing Risk Communications to Vulnerable Populations
The social cubism conflict analysis model was modified specifically to serve as a conflictAnalysis model in assessing risk communication preparedness and response effectiveness in public health emergencies for vulnerable and high-risk populations.


Communication, Organization, and Crisis
Communication is increasingly recognized as an important process in organizational crisis and crisis management. The Three Mile Island incident, the Bhopal Union Carbide accident, the crash of
Choosing the Right Words
Although crisis management has evolved rapidly over the past decade, the symbolic aspect of crisis management has been ignored. More specifically, little research has examined crisis-response
Chaos and crisis: propositions for a general theory of crisis communication
Disaster Response: Principles of Preparation and Coordination
This book addresses the specific problems of responding to multicasualty incidents in the United States or countries having similar infrastructure and a similarly organized system of emergency medical services.
Generating Effective Risk Messages: How Scary Should Your Risk Communication Be?
No consensus exists on how to develop effective risk messages that motivate appropriate action yet do not unduly frighten people. A useful framework for developing risk messages is the extended
Disaster Response: Principles of Preparation and Coordination
Uses research on disasters to form a set of principles for disaster preparation. Discussions identify problems in motivating and preparing, including political and economic factors. Misconceptions
Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study
The complexity of crisis situations allows for corporate responses to create multiple interpretations for organizational stakeholders concerning crisis evidence, the organization's intentions, and
Communicating the threat of emerging infections to the public.
This work reviews the applicability of communication theory, particularly the audience-source-message-channel meta-model, to emerging infectious disease issues and suggests that applying communication theory to disease prevention messages can increase the effectiveness of the messages and improve public health.
Evacuation Behavior and Problems: Findings and Implications from the Research Literature.
Abstract : Research objectives were threefold: (1) to examine what is and is not known about evacuation in peacetime disaster situations; (2) to systematically order and organize the literature and
Improving risk communication.
Several strategies are suggested to achieve risk communication objectives like improving public knowledge about risks and risk management, encouraging risk reduction behavior, understanding public values and concerns, and increasing trust and credibility.