Crisis and Emergency Risk Communication as an Integrative Model

@article{Reynolds2005CrisisAE,
  title={Crisis and Emergency Risk Communication as an Integrative Model},
  author={Barbara J Reynolds and Matthew W Seeger},
  journal={Journal of Health Communication},
  year={2005},
  volume={10},
  pages={43 - 55}
}
This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is… 
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