Creativity in buyer – seller relationships : The role of governance ☆

  title={Creativity in buyer – seller relationships : The role of governance ☆},
  author={Qiong Wang and Kevin Bradford and Jun Xu and Barton Weitz},
☆ The authors would like to thank the Institute fo support. ⁎ Corresponding author. E-mail address: (B. Weitz). 1 Some researchers (Deshpande et al., 1993; Sethi, Smi creativity and innovation interchangeably. However, ot Jones, 2005; Im & Workman, 2004; Los, 2000; Roger distinguish between the terms, defining creativity as the ideas and innovation as creative ideas that have been ad 

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