Creative women in advertising agencies: why so few “babes in boyland”?

  title={Creative women in advertising agencies: why so few “babes in boyland”?},
  author={Sheri J. Broyles and Jean M. Grow},
  journal={Journal of Consumer Marketing},
Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work environment of those creative departments and advertising messages they create.Design/methodology/approach – Provides a review of published research and plus opinions of professionals who cover the advertising industry or work in agency creative departments. Personal observations from the authors' time working… Expand
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