Creative hypothesis generating in psychology: some useful heuristics.

@article{McGuire1997CreativeHG,
  title={Creative hypothesis generating in psychology: some useful heuristics.},
  author={W J McGuire},
  journal={Annual review of psychology},
  year={1997},
  volume={48},
  pages={1-30}
}
  • W J McGuire
  • Published 1997 in Annual review of psychology
To correct a common imbalance in methodology courses, focusing almost entirely on hypothesis-testing issues to the neglect of hypothesis-generating issues which are at least as important, 49 creative heuristics are described, divided into 5 categories and 14 subcategories. Each of these heuristics has often been used to generate hypotheses in psychological research, and each is teachable to students. The 49 heuristics range from common sense perceptiveness of the oddity of natural occurrences… CONTINUE READING

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