Creative Projects: A Less Routine Approach Toward Getting New Things Done

  title={Creative Projects: A Less Routine Approach Toward Getting New Things Done},
  author={David Obstfeld},
  journal={Organization Science},
This paper presents a framework for action that accounts for both how organizations get routine things done and how they pursue markedly new things through “creative projects.” Based on this framework, organizational routines and creative projects are viewed as two types of action trajectories differing with respect to their repetitiveness. An ethnographic case study of an automotive prototype-purchasing process and two initiatives to redesign that process is used to compare an organizational… CONTINUE READING


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