Creation of a New Beer Brand : Methodological Approach

@inproceedings{Davydenko2012CreationOA,
  title={Creation of a New Beer Brand : Methodological Approach},
  author={Svetlana G. Davydenko and Alexandr T. Dedegkaev and Dmitry V. Afonin and Tatjana V. Meledina},
  year={2012}
}
JRC “Baltika Breweries” is the leader of Russian beer market and one of the biggest beer producers in Europe. Creation of new beer brands is based not only on effective business processes, but also on operational perfection of all technological phases for the purpose of stable production quality, taking into account requirements of consumers. Quality function deployment (QFD) is the flexible decision-making method used in new products creation. QFD transforms requirements of clients (a voice of… CONTINUE READING