Creation, Adoption and Diffusion of Innovations by Subsidiaries of Multinational Corporations

@article{Ghoshal1988CreationAA,
  title={Creation, Adoption and Diffusion of Innovations by Subsidiaries of Multinational Corporations},
  author={Sumantra Ghoshal and C. Bartlett},
  journal={Journal of International Business Studies},
  year={1988},
  volume={19},
  pages={365-388}
}
  • Sumantra Ghoshal, C. Bartlett
  • Published 1988
  • Economics
  • Journal of International Business Studies
  • This paper reports some of the findings of a multi-phased, and multi-method study on the organizational attributes that facilitate creation, adoption, and diffusion of innovations by subsidiaries of multinational companies. Comparison of results obtained through case research in nine companies, multiple-respondent questionnaire surveys in three companies, and a single-respondent survey in 66 North American and European multinationals reveal unambiguous and positive impacts of normative… CONTINUE READING
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