• Medicine, Business
  • Published in Harvard business review 1992

Creating project plans to focus product development.

@article{Wheelwright1992CreatingPP,
  title={Creating project plans to focus product development.},
  author={Steven C. Wheelwright and K B Clark},
  journal={Harvard business review},
  year={1992},
  volume={70 2},
  pages={
          70-82
        }
}
The long-term competitiveness of most manufacturers depends on their product development capabilities. Yet few companies approach the development process systematically or strategically. They end up with an unruly collection of projects that do not match long-term business objectives and that consume far more development resources than are available. Instead of working on important projects, development engineers spend their time fighting fires. Their productivity sinks, and products are… CONTINUE READING

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