Creating corporate reputations : identity, image, and performance

@inproceedings{Dowling2001CreatingCR,
  title={Creating corporate reputations : identity, image, and performance},
  author={G. R. Dowling},
  year={2001}
}
PART I: CORPORATE REPUTATIONS PART II: FACTORS WHICH AFFECT CORPORATE IMAGES PART III: MANAGING YOUR CORPORATE IMAGES AND REPUTATIONS 

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