Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions
@inproceedings{Mrzek2010CreatingBO, title={Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions}, author={Pavel Mr{\'a}zek}, year={2010} }
ii To my granddad Ladislav Sladky who always wanted to be a journalist, and to those others who could not fulfill their dreams because of the communist regime in Czechoslovakia. Mému dědovi Ladislavu Sladkému, který vždy toužil být novinářem a všem těm, kterým komunistický režim v Československu neumožnil jít za jejich sny. To my family that not always understood what I was doing, however, always supported me. Mé rodině, která i když vždy nechápala co dělám, mě vždy podporovala. iii…
5 Citations
The Effect Of Web Communications On Customer Purchase Through Online Expert Reviews And Third Party Website Recommendations With Credibility As A Mediator
- Business
- 2020
Internet product recommendations are a developing platform that influences customer purchase intention. In general web communication, there are two sorts of internet reviews: third-party website…
An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market
- Business
- 2019
Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information…
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
- Business
- 2016
This study investigated the effect that negative online customer reviews have on brand equity and purchase intention. This research examined the influence of negative electronic word of mouth (eWOM)…
How to select search keywords for online advertising depending on consumer involvement: An empirical investigation
- EconomicsExpert Syst. Appl.
- 2012
Using Decision Trees to Identify Key Factors of Keyword Advertisements
- Economics, Education
- 2013
In keyword advertising, how to create a high click rate is a critical issue. Briefly speaking, the advertisers buy the preferred keywords. When the search engine is used to conduct a search using any…
References
SHOWING 1-10 OF 119 REFERENCES
Trust online
- EconomicsCACM
- 2000
The nature of trust and how and where it flourishes online is explored, a conceptual framework for understanding trust is provided, and 10 characteristics of online interaction that can help engineer trust online are offered.
Designing trust into online experiences
- Computer ScienceCACM
- 2000
A ncient social traditions were designed to elicit trust during uncertain encounters, but for many users, strategic trust is difficult to generate, shaken easily, and once shaken extremely difficult to rebuild.
Integrating and Comparing Others' Opinions
- Business
- 2005
Abstract The study examines the process by which consumers integrate and compare others' opinions from different third-party endorsements into their product evaluations and purchase decisions.…
How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New High-Technology Product?
- Business
- 2004
The introduction of new technological products makes it important for marketers to understand how innovators or first adopters respond to persuasion cues. In this study, corporate credibility and…
A Trust Model for Consumer Internet Shopping
- BusinessInt. J. Electron. Commer.
- 2001
The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store
- BusinessJ. Manag. Inf. Syst.
- 2006
A research model constructed that hypothesized errors, poor style, and incompleteness to be inversely related to the users' level of perceived quality of an online store found that the relationship between the factors and perceived quality was mediated by the perception of the flaws.
Online trust: a stakeholder perspective, concepts, implications, and future directions
- Business, Computer ScienceJ. Strateg. Inf. Syst.
- 2002
Signaling the trustworthiness of small online retailers
- Business
- 2004
One of the major challenges facing all online retailers, especially small online retailers, is how to initiate consumer trust. This study examines the nature of this unique type of consumer trust by…
Online Reviews: Do Consumers Use Them?
- Business
- 2001
The use of the WWW as a venue for voicing opinions, complaints and recommendations on products and firms has been widely reported in the popular media. However little is known how consumers use these…