Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions

@inproceedings{Mrzek2010CreatingBO,
  title={Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions},
  author={Pavel Mr{\'a}zek},
  year={2010}
}
ii To my granddad Ladislav Sladky who always wanted to be a journalist, and to those others who could not fulfill their dreams because of the communist regime in Czechoslovakia. Mému dědovi Ladislavu Sladkému, který vždy toužil být novinářem a všem těm, kterým komunistický režim v Československu neumožnil jít za jejich sny. To my family that not always understood what I was doing, however, always supported me. Mé rodině, která i když vždy nechápala co dělám, mě vždy podporovala. iii… 

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