• DOI:10.31390/gradschool_theses.2446
• Corpus ID: 169007918

Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions

@inproceedings{Mrzek2010CreatingBO,
  title={Creating brands online: third party opinions and their effect on consumers' trust in brands and purchase intentions},
  author={Pavel Mr{\'a}zek},
  year={2010}
}

• P. Mrázek
• Published 2010
• History

ii To my granddad Ladislav Sladky who always wanted to be a journalist, and to those others who could not fulfill their dreams because of the communist regime in Czechoslovakia. Mému dědovi Ladislavu Sladkému, který vždy toužil být novinářem a všem těm, kterým komunistický režim v Československu neumožnil jít za jejich sny. To my family that not always understood what I was doing, however, always supported me. Mé rodině, která i když vždy nechápala co dělám, mě vždy podporovala. iii ACKNOWLEDGMENTS I wish to thank all the people that helped me along the way to get where I am, and to become who I am today. I would not have been able to finish the Master program in a foreign country without support of my family and especially parents Irena and Stanislav, without advice of my mentors in Nebraska, Louisiana, and other places and without help of my friends. Within past years I learned that nothing is impossible and that barriers exist just in our heads. My thanks go to all people who helped me realize that. I would not have been able to finish this thesis without help of Dr. Lance Porter and without my honorary thesis chair Jay Yu who went with me through the hurdles of the beginning of the whole process. I will always keep in my memories other members of the Manship School staff who helped me throughout the two years of my studies at LSU, namely Lyn LeJeune, I am very proud to be a member of the Manship School Family.