Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand

@inproceedings{Singh2011CreatingVF,
  title={Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand},
  author={Swati Singh and Sanjeev Kr. Singh},
  booktitle={ICISTM},
  year={2011}
}
Information technology integrations are playing great role in increasing business efficiency. IT based solutions have brought wonders to the enterprises. Organizations are looking for the better technologies for improving their performance at low cost. On the Demand CRM solutions are one of the major tools of increasing business efficiency by providing customer knowledge. This research attempts to study the role of On Demand CRM solutions in creating value for the organizations. The research… CONTINUE READING

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