Creating More Credible and Persuasive Recommender Systems: The Influence of Source Characteristics on Recommender System Evaluations

  title={Creating More Credible and Persuasive Recommender Systems: The Influence of Source Characteristics on Recommender System Evaluations},
  author={Kyung Hyan Yoo and Ulrike Gretzel},
  booktitle={Recommender Systems Handbook},
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding the influence of source characteristics, which is abundant in the context of humanhuman relationships, can… 
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