Creating Loyalty in E-Commerce Using Agent Technology

  title={Creating Loyalty in E-Commerce Using Agent Technology},
  author={Jeremy Pitt and Yasmine Arafa and Gabriele DIONISI and Simon Martin and Mark Witkowski},
The EU MAPPA Project (EP28831) seeks to create loyalty: in electronic commerce by using Agent technology. To create loyalty, it is necessary to understand the potential value of a customer's IPR, that is the value of information, interaction, personalization, privacy, (mutual) respect and re-use. In this paper, we analyse the situation in conventional… CONTINUE READING