Creating Adaptive Web Sites Through Usage-Based Clustering of URLs

@inproceedings{Mobasher1999CreatingAW,
  title={Creating Adaptive Web Sites Through Usage-Based Clustering of URLs},
  author={Bamshad Mobasher and Robert Cooley and Jaideep Srivastava},
  year={1999}
}
In this paper we describe an approach to usage-based Web personalization taking into account both the offline tasks related to the mining of usage data, and the online process of automatic Web page customization based on the mined knowledge. Specifically, we propose an effective technique for capturing common user profiles based on associationrule discovery and usage-based clustering. We also propose techniques for combining this knowledge with the current status of an ongoing Web activity to… CONTINUE READING
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