Cr—99/04/esl Flexible Pricing Policies: Introduction and a Survey of Implementation in Various Industries

Abstract

Recent years have seen an increased interest in using yield management techniques to maximize profitability in capacity constrained situations. The general principles and history of yield management are reviewed. General implementation issues and techniques are discussed, and various industries are considered for impact and specific implementation issues. Service and manufacturing industries are compared for applicability and implementation differences.

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Cite this paper

@inproceedings{Swann2002Cr9904eslFP, title={Cr—99/04/esl Flexible Pricing Policies: Introduction and a Survey of Implementation in Various Industries}, author={Julie L. Swann and Gary C. McDonald}, year={2002} }