Courting and Sparking: Wooing Consumers? Interest in the EV Market

@article{Kar2013CourtingAS,
  title={Courting and Sparking: Wooing Consumers? Interest in the EV Market},
  author={Narayan C. Kar and K. Lakshmi Varaha Iyer and Anas Labak and Xiaomin Lu and Chunyan Lai and Aiswarya Balamurali and Bryan Esteban and Maher A. Sid-Ahmed},
  journal={IEEE Electrification Magazine},
  year={2013},
  volume={1},
  pages={21-31}
}
The concept of electrified vehicles (EVs) is the best old "new" idea that has been around for the last century. Designs have changed to make EVs popular, but until now, no design has captured the public's imagination or gained market traction. This is because consumers need more than facts about EVs; they need to be wooed into making a bigger commitment to the EV. The winning combination of making the EVs indispensable to the average North American consumer can be found in accessible charging… CONTINUE READING

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