Coupons of the 21 st Century : The Golden Age of The Daily Deal Industry

@inproceedings{Donnelly2012CouponsOT,
  title={Coupons of the 21 st Century : The Golden Age of The Daily Deal Industry},
  author={Kathleen Donnelly},
  year={2012}
}
Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet. Now, companies such as Groupon and LivingSocial offer discount gift certificates in a “deal-of-the-day” format. This research focused on the unique features of daily deal promotions and the impact they have on persuading consumers to purchase goods… CONTINUE READING