Country-of-origin image: measurement and cross-national testing

@inproceedings{Pereira2005CountryoforiginIM,
  title={Country-of-origin image: measurement and cross-national testing},
  author={Arun Pereira and Chin-Chun Hsu and Sumit Kumar Kundu},
  year={2005}
}
Abstract The importance of country-of-origin as a cue in consumer choice behavior is well established in the international business literature. However, little research has been done in conceptualizing and measuring the specific construct of country-of-origin. This research attempts to show that country-of-origin is rooted in the construct of “country-image” and makes a case for the measurement of the broad construct of country-of-origin image (COI). We test and revise an existing scale of COI… CONTINUE READING

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