Country Image and Product Evaluations: Impact of a Personai Contact with a Country

  title={Country Image and Product Evaluations: Impact of a Personai Contact with a Country},
  author={Sigitas Urbonavi{\vc}ius and Vytautas Dik{\vc}ius and Skirmante Navickaite},
  journal={The Engineering Economics},
In the context of globalization, consumers in majority of countries are increasingly exposed to products from foreign countries as well as have direct experience of visiting these countries. Personal experience with a country influences one's perception about a country as well as its products. The mechanism of this influence is complex and still evolving, presenting a research problem of this study.On the basis of previous studies, the authors of this article suggest a different model of… 

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