Country Image and Product Evaluations: Impact of a Personai Contact with a Country
@article{Urbonaviius2011CountryIA, title={Country Image and Product Evaluations: Impact of a Personai Contact with a Country}, author={Sigitas Urbonavi{\vc}ius and Vytautas Dik{\vc}ius and Skirmante Navickaite}, journal={The Engineering Economics}, year={2011}, volume={22}, pages={214-221} }
In the context of globalization, consumers in majority of countries are increasingly exposed to products from foreign countries as well as have direct experience of visiting these countries. Personal experience with a country influences one's perception about a country as well as its products. The mechanism of this influence is complex and still evolving, presenting a research problem of this study.On the basis of previous studies, the authors of this article suggest a different model of…
15 Citations
The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania
- Business
- 2013
Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes…
Relationship between country brand and internationalization: a literature review
- BusinessBenchmarking: An International Journal
- 2019
Purpose
The purpose of this paper is to explain a possible relationship between the country brand and internationalization topics, searching in the literature the possible connections between them.…
Advanced and emerging economies Generation Y’s perception towards country-of-origin
- Business
- 2015
Purpose – The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.…
Imagining a city never visited: a case study of destination images of London held by Czech non-visitors
- Business
- 2012
This study aims to contribute to knowledge in the under-researched area of destination
images held by non-visitors. In particular, it investigates what the images of London
held by the Czech…
Understanding Tourists’ Perceptions of Eastern Indonesia
- EconomicsInternational Journal of Economics, Business, and Entrepreneurship
- 2019
This paper examines tourists’ perceptions of Eastern Indonesia through comparisons with foreign visitors’ who have been to Indonesia, specifically Eastern Indonesia, and those who have never been to…
Country of Origin Effect in a Lithuanian Market of Vitamins and Dietary Supplements
- Business
- 2013
The country of origin (COO)—as an extrinsic cue of a product—influences consumer’s perception of a product and his/her purchase decisions. The COO effect manifests in a different way in various…
Unravelling the complexity of destination image formation: A conceptual framework.
- Business
- 2015
In an industry that sells experiences rather than tangible products, tourism destination image (TDI) is an important strategic marketing tool through which destinations compete with each other,…
Evaluation of the impact upon consumer attitudes of the format and the assortment in retail internationalisation process
- Business
- 2016
Previous experience has proved that the range of goods of any newly opened shopping centre is an important element of the retail internationalisation. An assortment of a trade object is an indication…
The Enchilada effect: Do ethnocentrism,affinity a PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?
- Business, Physics
- 2011
Purpose: To identify the relevance ethnocentrism, affinity and product country-image (the
three theory effect affectionately called “the enchilada effect” by the authors) have on the
consumers’ dec…
References
SHOWING 1-10 OF 55 REFERENCES
Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country
- Business
- 2000
In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel,…
COUNTRY OF ORIGIN EFFECTS IN THE CONTEXT OF TRANSFORMATIONS: NOSTALGIA, ETHNOCENTRISM AND ANIMOSITY
- Business
- 2010
During the last two decades numerous societies have experienced major political, economic and social transformations. Many of them resulted in splitting of the former states and formation of new…
Country-of-Origin Effects
- Business
- 1995
This paper examined the patterns of cognitions induced by country-of-origin information when products from a heterogenous set of countries were compared and evaluated by potential consumers.…
Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?
- Business
- 2005
This paper presents a holistic model of country-of-origin (COO) influence based on a narrative review of empirical studies of country-of-origin evaluations conducted from 1995-2005 when significant…
Country Image: Halo or Summary Construct?
- Business
- 1989
The test results indicate that when consumers are not familiar with a country's products, country image may serve as a halo from which consumers infer a brand's product attributes and which affects their attitude toward the brand indirectly through product attribute rating.
INTERNATIONAL REGION AS A BRAND ORIGIN: CONCEPTUALIZATION AND REVIEW
- Business
- 2009
The purpose of the paper is to examine the international region‐relation as a brand origin. The results of the theoretical analysis of this study provide a foundation for making suggestions about…
Country of origin effects: a literature review
- Business
- 1998
This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions…
Cultural closeness as a facet of cultural affinity
- Psychology, Business
- 1999
Deals with the relationship between cultural closeness and cultural affinity. The basis of the research is that a correlation exists between the level of affinity (or “liking”) executives feel for a…
Country-of-origin effects in the context of NAFTA: the case of Chile
- Business
- 1995
their help data collection and analysis. ABSTRACT This paper presents the results of a survey of 200 male consumers in Chile. In this study, country-of-origin information was manipulated along two…
Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?
- Business
- 2005
One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact…