Counterfeits and branded products: effects of counterfeit ownership

@inproceedings{Bian2011CounterfeitsAB,
  title={Counterfeits and branded products: effects of counterfeit ownership},
  author={Xuemei Bian and Luiz Abel Moutinho},
  year={2011}
}
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products (CBP) ownership on branded products (BP) and to explore determinants of CBP purchase intention of both CBP owners and CBP non‐owners.Design/methodology/approach – Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive ownership, and CBP purchase intention.Findings – Consumers were… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 18 CITATIONS

Marketing Strategies Used by Franchise Small Businesses to Retain Customers

VIEW 10 EXCERPTS
CITES BACKGROUND & METHODS
HIGHLY INFLUENCED

Determinants of consumer's behavioural intention for pirated music in Pakistan

VIEW 4 EXCERPTS
CITES METHODS & BACKGROUND
HIGHLY INFLUENCED