Corpus ID: 31314513

Could consumer resources be even more important than firm resources to explain perceived value in e-commerce contexts ?

@inproceedings{Barrutia2015CouldCR,
  title={Could consumer resources be even more important than firm resources to explain perceived value in e-commerce contexts ?},
  author={J. M. Barrutia and C. Echebarria and Mario R. Paredes and Vanessa Apaolaza and Patrick Hartmann},
  year={2015}
}
Based on Service-Dominant (S-D) Logic and related perspectives, which suggest that value is co-created through the integration of resources, this study proposes a model which considers two value co-creation sources: (1) firm resources, in the form of process Electronic-Service Quality (ESQ) and outcome ESQ, and (2) consumer resources, as represented by consumer expertise and its antecedents (i.e., social expertise and Internet skills). This research analyzes the effect of product type on the… Expand

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