Cost effectiveness of a mass media-led anti-smoking campaign in Scotland.

@article{Ratcliffe1997CostEO,
  title={Cost effectiveness of a mass media-led anti-smoking campaign in Scotland.},
  author={Julie Ratcliffe and John Cairns and Stephen Platt},
  journal={Tobacco control},
  year={1997},
  volume={6 2},
  pages={104-10}
}
OBJECTIVE To evaluate the costs and outcomes associated with the Health Education Board for Scotland's general public anti-smoking campaign during the developmental stage and its first year of operation. DESIGN Cost information collected retrospectively was combined with prospectively collected effectiveness data. SUBJECTS A panel of 970 adults were recruited from a 1-in-10 random sample of adult callers to the telephone helpline (Smokeline). Those who smoked were subsequently interviewed… CONTINUE READING