Corporate reputation in mergers and acquisitions

@inproceedings{Brandtzg2014CorporateRI,
  title={Corporate reputation in mergers and acquisitions},
  author={Emilie Brandtz{\ae}g},
  year={2014}
}
The purpose of this master thesis is to uncover the role of corporate reputation as an intangible asset towards a sustainable competitive advantage in mergers and acquisitions. Identifying corporate reputation as an individual asset that generate future economic benefits, can provide as a basis of including corporate reputation in financial balance sheets and due diligence. If corporate reputation contributes with long-term financial and non-financial benefits, inquiring into corporate… CONTINUE READING

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