Corpus ID: 36464272

Corporate reputat on : Meanin and measurement Corporate reputation : Meaning and measurement

  title={Corporate reputat on : Meanin and measurement Corporate reputation : Meaning and measurement},
  author={Rosa Chun},
Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied constructs of image and identity are each reviewed. A structure is proposed in which the three constructs… Expand

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