Corporate cooptation of organic and fair trade standards

  title={Corporate cooptation of organic and fair trade standards},
  author={Daniel Jaffee and Philip H. Howard},
  journal={Agriculture and Human Values},
Recent years have seen a substantial increase in alternative agrifood initiatives that attempt to use the market to curtail the negative social and environmental effects of production and trade in a globalized food system. These alternatives pose a challenge to capital accumulation and the externalization of environmental costs by large agribusiness, trading and retail firms. Yet the success of these alternatives also makes them an inviting target for corporate participation. This article… 
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