Corporate communication as a key to corporate success – key findings to be adapted by SMEs

@inproceedings{Terns2014CorporateCA,
  title={Corporate communication as a key to corporate success – key findings to be adapted by SMEs},
  author={A. Tern{\`e}s and Giulia Gursch and Francesca Gursch and Ian Towers},
  year={2014}
}
  • A. Ternès, Giulia Gursch, +1 author Ian Towers
  • Published 2014
  • Business
  • Corporate communication is the management and coordination of all internal and external communication activities [1] and is becoming increasingly vital, given that in the age of the internet anyone can publish anything about any company – including untruths – which can affect share prices, sales, and even employee morale. This can affect the strength of the company’s brand, which is a key success factor. Consequently many international companies have started in recent years to adapt their… CONTINUE READING

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