Corporate Strategy , Planning and Performance Evaluation : A Survey of Literature

@inproceedings{Babafemi2015CorporateS,
  title={Corporate Strategy , Planning and Performance Evaluation : A Survey of Literature},
  author={Ilori David Babafemi},
  year={2015}
}
In recent years, corporate organizations are increasingly paying attention to strategic planning in an attempt to establish the relationship between strategic planning and firm’s performance. This paper reviews the literature on strategic planning and performance evaluation, and summarises the key elements of planning in large organisations. These elements include the top-down communication of corporate vision, goals and core values. In this paper, based on a survey of literature, it has been… Expand
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