Corporate Strategy: Mission Statements Make Cents

@inproceedings{Rarick1995CorporateSM,
  title={Corporate Strategy: Mission Statements Make Cents},
  author={Charles Anthony Rarick and J Vitton},
  year={1995}
}
Few things have been better documented over the past decade than the decline of formal—read big and heavily‐staffed—strategic planning departments. Recently, however, there seems to be a planning renaissance of sorts with smaller, stream‐lined departments cropping up in U.S. companies (see “The New Lean Planning Machine” Business Strategy, July/August 1994). Now there are some new data that are guaranteed to warm the down‐sized, down‐trodden hearts of corporate planners everywhere—especially… CONTINUE READING

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