Corporate Social Responsibility Does Not Avert the Tragedy of the Commons -- Case Study: Coca-Cola India

  title={Corporate Social Responsibility Does Not Avert the Tragedy of the Commons -- Case Study: Coca-Cola India},
  author={Aneel G. Karnani},
  journal={CSR \& Management Practice eJournal},
  • Aneel G. Karnani
  • Published 1 October 2013
  • Economics
  • CSR & Management Practice eJournal
'Tragedy of the commons' is a powerful concept to analyze a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this article studies the proposition that corporate social responsibility (CSR) can avert the tragedy of the commons by examining one case study in depth: Coca-Cola's bottling operations in Rajasthan, India. In spite of choosing a context favorable to the proposition, the results… 
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