Corporate Social Responsibility Does Not Avert the Tragedy of the Commons -- Case Study: Coca-Cola India

@article{Karnani2013CorporateSR,
  title={Corporate Social Responsibility Does Not Avert the Tragedy of the Commons -- Case Study: Coca-Cola India},
  author={Aneel G. Karnani},
  journal={CSR \& Management Practice eJournal},
  year={2013}
}
  • Aneel G. Karnani
  • Published 1 October 2013
  • Economics
  • CSR & Management Practice eJournal
'Tragedy of the commons' is a powerful concept to analyze a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this article studies the proposition that corporate social responsibility (CSR) can avert the tragedy of the commons by examining one case study in depth: Coca-Cola's bottling operations in Rajasthan, India. In spite of choosing a context favorable to the proposition, the results… 
Directors’ duties, CSR and the tragedy of the commons in India: Mutual coercion mutually agreed upon
This article argues that humanity is locked into a system culminating in the tragedy of the commons (ToC), and swift action is required to course-correct. Undeniably, companies are the single-largest
Can small groups avoid the tragedy of the commons?
TLDR
Small groups who promote their coordination to achieve collective goals, aimed at the preservation and perpetuation of scarce natural resources of common use are analyzed to avoid an eventual tragic outcome of total environment degradation.
Corporate Environmental Responsibility: A Legal Origins Perspective
Abstract In this study, we examine the determinants of corporate environmental responsibility (CER), as well as the relationship between legal systems and CER as measured by a unique set of global
Comment on ‘Responsibility for the third world factory: limits of eurocentric CSR and making room for the state’
The outsourcing by MNCs to third world factories and their consequent impact on social, environmental and economic outcomes are an important area of research. From a perspective of corporate social
Critical perspectives on strategic CSR: what is sustainable value co-creation orientation?
Purpose – This purpose of this paper is to integrate corporate responsibility (CR) doctrine into corporate strategy by problematizing existing notions of traditional corporate social responsibility.
Beyond shareholder theory: exploring effective business models balancing profits and purpose
There is increased recognition that an economy based on a ‘shareholder paradigm’ has led to detrimental outcomes for society and the environment based on the assumption that profit maximisation
Will the Truth Set Us Free? An Exploration of CSR Motive and Commitment
This article examines why firms engage in Corporate Social Responsibility (CSR). Specifically, it investigates the relationship between a firm's motivation to engage in CSR and the depth of its
Responsible Corporate Behaviors: Drivers of Corporate Responsibility
The aim of this chapter is to outline the growing interest on corporate responsibility, how it has evolved and transpired itself in the form of CSR. In this respect the chapter begins by reviewing
Corporate Social Responsibility in India: From Traditional Ethos to Contemporary Transitions
A holistic concept of societal embeddedness has been deeply rooted in Indian tradition and continues to dominate the ethos of a significant number of contemporary corporations. The traditional wisdom
Social Entrepreneurship and the Development Paradox of Prosocial Motivation: A Cautionary Tale
Research summary We provide an ethnographic account of how social entrepreneurs in the Safe Water for Africa program made sense of hybrid goods, as well as how and why those understandings affected
...
...

References

SHOWING 1-10 OF 39 REFERENCES
“Doing Well by Doing Good”: The Grand Illusion
The idea that companies can 'do well by doing good' has caught the attention of executives, business academics, and public officials. Firms have a corporate social responsibility to achieve some
The Social Responsibility of Business Is to Increase Its Profits
When I hear businessmen speak eloquently about the “social responsibilities of business in a free-enterprise system”, I am reminded of the wonderful line about the Frenchman who discovered at the age
Supercapitalism: The Transformation of Business, Democracy, and Everyday Life
On one of my voyages across the Strait of Georgia, I came across the review “The Good Company” in the Business section of the September 8th – 14th issue of The Economist, a review of the book
CSR Stuck in a Logical Trap a Response to Pietra Rivoli and Sandra Waddock's “‘First They Ignore You…’: The Time-Context Dynamic and Corporate Responsibility”
Corporate social responsibility (CSR) discussions often fall prey to a logical trap. If some socially desirable activity is profitable, then it is best described as “intelligent operation of the
The Possibility of Cooperation@@@Cooperation: The Basis of Sociability.@@@Cooperation and Prosocial Behavior.@@@Governing the Commons: The Evolution of Institutions for Collective Action.
The governance of natural resources used by many individuals in common is an issue of increasing concern to policy analysts. Both state control and privatisation of resources have been advocated, but
Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for
Revisiting the commons: local lessons, global challenges.
TLDR
New insights about the management of large-scale resources that depend on international cooperation and the conditions most likely to favor sustainable uses of common-pool resources are discussed.
The Tragedy of the Commons
The population problem has no technical solution; it requires a fundamental extension in morality.
The Evolution of Reciprocal Altruism
  • R. Trivers
  • Psychology
    The Quarterly Review of Biology
  • 1971
A model is presented to account for the natural selection of what is termed reciprocally altruistic behavior. The model shows how selection can operate against the cheater (non-reciprocator) in the
...
...