Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

@article{Korschun2014CorporateSR,
  title={Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees},
  author={Daniel Korschun and C. Bhattacharya and Scott D. Swain},
  journal={Journal of Marketing},
  year={2014},
  volume={78},
  pages={20 - 37}
}
  • Daniel Korschun, C. Bhattacharya, Scott D. Swain
  • Published 2014
  • Business
  • Journal of Marketing
  • This study examines frontline employee responses to corporate social responsibility (CSR) using a multisourced data set at a Global 500 financial services company. The authors find that frontline employees identify with the organization (i.e., organizational identification) and with customers (i.e., employee–customer identification) as a function of how much the employees perceive management and customers (respectively) to support the company's CSR activities. However, these respective effects… CONTINUE READING

    Figures and Tables from this paper.

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 143 REFERENCES
    Using Corporate Social Responsibility to Win the War for Talent
    • 639
    • PDF