Corporate Social Performance and Consumer-Retailer Emotional Attachment : The Moderating Role of Individual Traits

@inproceedings{Vlachos2017CorporateSP,
  title={Corporate Social Performance and Consumer-Retailer Emotional Attachment : The Moderating Role of Individual Traits},
  author={Pavlos A. Vlachos},
  year={2017}
}
This experiment examines the influence of corporate social performance (CSP) on the emotional attachment of consumers to firms. The study uses scenarios addressing corporate social responsibility activities, manipulating domains like environmental protection, treatment of employees, and charitable giving. In contrast to past studies, this research investigates the role of personality variables as moderating factors. Results indicate that CSP influences consumer-firm emotional attachment and… CONTINUE READING

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